Saturday, 22 October 2011


Wandering through department store Myer and came spied this media scrum from an escalator. Of course I went to investigate and be bloggger-on-the-spot and joined the iPhone throng.

It was Elle MacPherson promoting some new product. She really is very beautiful in real life.

Here's what the Sydney Morning Herald had to say about it. One criticism was she mentioned brand names 16 times in 18 minutes. Errrrr.... wasn't that what she was being paid to do - product endorsement?


  1. I guess you don't have to be shy about taking her photo. She is what you might call "camera friendly."